MRI brain with and without contrastCPT 70553Imaging

Median commercial negotiated rate by hospital, from each hospital's own disclosure file. The same procedure spans a 42.1× price range across 164 Colorado hospitals. Open in the explorer → — filter by insurer or region, map it, or compare hospitals side by side.

How to read “% of Medicare” Medicare’s payment is a hospital-specific benchmark built from CMS files — adjusted for local wages and case complexity, and roughly pegged to the cost of care. A commercial rate at 300% means a private plan pays about triple that benchmark for the same care at the same hospital. The gap is negotiation, not quality. Full methodology →
Median commercial negotiated rate Medicare benchmark
$448
$846
Jay Hospital32 plans
$1,066
$1,141
$1,308
$1,345
$1,389
$1,389
$1,512
$1,590
$2,176
$3,428
$3,568
$3,568
$3,623
$3,629
$3,727
$3,860
$3,860
$4,042
$4,847
$5,866

The part you don’t feel

Hca Florida Northside Hospital $11,219vsSarasota Memorial Hospital $267 what you pay what your plan pays
Deductible not metearly in the plan year
Hca Florida Northside Hospital
Sarasota Memorial Hospital
$10,952you feel all of it
Deductible met20% coinsurance
Hca Florida Northside Hospital
Sarasota Memorial Hospital
$2,190$8,762 invisible to you
Out-of-pocket max reacheda bad year, or a big surgery
Hca Florida Northside Hospital
Sarasota Memorial Hospital
$0the market goes blind

The gap is $10,952 in every row. The only thing that changes is how much of it reaches the person choosing. Nobody hid the price — the deductible structure hides the difference, and a difference nobody feels is a difference nobody shops. Illustration uses a 20% coinsurance plan with no separate facility or professional bill; your own plan governs.

Detail (click headers to sort, or “why” for cost vs price)

HospitalCommercial medianMedicare% of MedicareEst. cost*Plan rows
Sarasota Memorial Hospital$267$36473%~$81718
Lakewood Ranch Medical Center$267$36473%~$5210
Manatee Memorial Hospital$351$36496%~$889
Good Samaritan Medical Center$373$364102%~$1,09817
Larkin Community Hospital Palm Springs Campus$443$364122%~$1,28628
Hialeah Hospital$448$364123%~$90047
St Mary'S Medical Center$465$364128%~$1,38512
Coral Gables Hospital$483$364133%~$1,69347
Doctors Memorial Hospital$500$356140%—1
Desoto Memorial Hospital$530$364145%—3
Madison County Memorial Hospital ● actual$535$356150%—3
Ascension St Vincent'S Riverside$574$364157%~$24915
Ascension St Vincent'S Southside$574$364157%~$27915
Ascension St Vincent'S Clay County$574$364157%~$28415
Ascension St Vincent'S St Johns County$574$364157%~$41015
Palmetto General Hospital$580$364159%~$1,95246
North Shore Medical Center$622$364171%~$1,72447
Larkin Community Hospital$640$364176%~$1,73340
Jackson Health System ● actual$663$364182%~$1,09843
Tampa General Hospital$692$364190%—1
Orlando Health South Lake Hospital$732$364201%—7
Orlando Health Sebastian River Hospital$742$364204%—4
Orlando Health Melbourne Hospital$742$364204%—4
AdventHealth Ocala$776$364213%—6
AdventHealth Carrollwood$776$364213%—6
AdventHealth Port Charlotte$776$364213%—5
AdventHealth Tampa$776$364213%—6
AdventHealth Wesley Chapel$776$364213%—6
Sacred Heart Hospital$824$364226%~$9107
Ascension Sacred Heart Bay$824$364226%~$3997
Sacred Heart Hospital On The Emerald Coast$824$364226%~$6207
Ascension Sacred Heart Gulf$824$364226%~$1,0636
Lakeside Medical Center$833$364229%~$2,06411
Orlando Health$846$364232%—7
Orlando Health Bayfront Hospital$846$364232%—6
AdventHealth Orlando$864$364237%—7
Orlando Health St Cloud Hospital$893$364245%—4
Cleveland Clinic Hospital$953$364261%~$71128
Cleveland Clinic Indian River Hospital$955$364262%~$78221
AdventHealth Lake Wales$958$364263%—5
AdventHealth Heart Of Florida$958$364263%—7
Tallahassee Memorial Healthcare$973$364267%—3
Cleveland Clinic Martin North Hospital$1,020$364280%~$61025
AdventHealth Zephyrhills$1,029$364282%—6
Orlando Health-Health Central Hospital$1,053$364289%—10
Jay Hospital$1,066$356299%—32
AdventHealth North Pinellas$1,099$364302%—3
AdventHealth Deland$1,141$364313%—8
AdventHealth Waterman$1,141$364313%—8
AdventHealth Daytona Beach$1,141$364313%—9
AdventHealth Fish Memorial$1,141$364313%—9
AdventHealth Palm Coast$1,141$364313%—7
AdventHealth Dade City$1,141$364313%—3
AdventHealth Palm Coast Parkway$1,141$364313%—8
AdventHealth New Smyrna Beach$1,147$364315%—2
AdventHealth Riverview$1,154$356324%—1
AdventHealth Sebring$1,164$364319%—1
AdventHealth Wauchula$1,164$356326%—1
Tampa General Hospital Crystal River$1,169$364321%—2
Bethesda Hospital East$1,222$364335%~$1,31735
Tampa General Hospital Brooksville$1,285$364353%—2
Flagler Hospital$1,308$364359%~$71611
Uf Health Shands Hospital$1,312$364360%~$71025
Baptist Hospital$1,345$364369%~$88442
Holmes Regional Medical Center$1,389$364381%~$80018
Cape Canaveral Hospital$1,389$364381%~$79618
Viera Hospital$1,389$364381%~$79218
Palm Bay Hospital$1,389$364381%~$74918
Boca Raton Regional Hospital$1,409$364387%~$1,2719
Gulf Breeze Hospital$1,512$364415%~$87235
Jackson Hospital ● actual$1,590$364436%~$1,01912
Physicians Regional Medical Center - Pine Ridge$1,603$364440%~$1,06121
Parrish Medical Center$1,679$364461%~$1,15337
Uf Health Leesburg Hospital$1,740$364478%~$6118
Santa Rosa Medical Center$1,744$364479%~$1,45921
Villages Regional Hospital, The$1,767$364485%~$5279
Baptist Medical Center Beaches$1,816$364498%~$64945
Baptist Health Medical Center - Jacksonville$1,861$364511%~$94048
Doctors Memorial Hospital Inc$1,928$356541%—8
Hendry Regional Medical Center$2,033$356570%—6
Mount Sinai Medical Center Of Florida$2,088$364573%~$1,22658
Shands Jacksonville$2,176$364597%~$1,11750
Baptist Medical Center - Nassau$2,229$364612%~$1,00844
North Okaloosa Medical Center$2,245$364616%~$1,14424
Sarasota Memorial Hospital - Venice$2,358$364647%~$7188
Hca Florida Lehigh Hospital$2,374$364652%~$1,35015
Hca Florida Jfk Hospital$2,469$364678%~$72131
Westside Regional Medical Center$2,534$364695%~$61928
Northwest Florida Community Hospital$2,625$356736%—4
Hca Florida Capital Hospital$2,637$364724%~$43226
Wellington Regional Medical Center$2,773$364761%~$1,47413
Hca Florida Highlands Hospital$2,997$364823%~$70821
Hca Florida Palms West Hospital$3,113$364855%~$1,37930
Broward Health Imperial Point ● actual$3,342$364917%~$1,26226
Hca Florida Putnam Hospital$3,368$364924%~$1,07821
Hca Florida Citrus Hospital$3,380$364928%~$53130
Broward Health North ● actual$3,428$364941%~$1,04226
Hca Florida Aventura Hospital$3,439$364944%~$91730
Hca Florida Blake Hospital$3,444$364945%~$63828
Hca Florida Englewood Hospital$3,444$364945%~$67028
Hca Florida Bayonet Point Hospital$3,484$364956%~$75328
Hca Florida Twin Cities Hospital$3,508$364963%~$36726
Hca Florida Lake City Hospital$3,545$364973%~$78727
Hca Florida Gulf Coast Hospital$3,566$364979%~$78024
Mease Dunedin Hospital$3,568$364979%~$1,81426
Morton Plant North Bay Hospital$3,568$364979%~$1,38626
St Anthonys Hospital$3,568$364979%~$1,41526
Bartow Regional Medical Center$3,568$364979%~$1,50226
Morton Plant Hospital$3,568$364979%~$1,40126
South Florida Baptist Hospital$3,568$364979%~$1,40126
Mease Countryside Hospital$3,568$364979%~$1,35026
Baycare Hospital Wesley Chapel$3,568$364979%~$2,46826
Marion Communtiy Hospital$3,608$364990%~$1,27424
Hca Florida West Hospital$3,621$364994%~$60827
Oviedo Medical Center$3,623$364994%~$2,57615
Hca Florida Trinity Hospital$3,628$364996%~$63830
Winter Haven Hospital$3,629$364996%~$1,48127
Hca Florida Sarasota Doctors Hospital$3,700$3641016%~$1,10730
Hca Florida Lawnwood Hospital$3,710$3641018%~$82630
Hca Florida Raulerson Hospital$3,710$3641018%~$1,40028
St Lucie Medical Center$3,710$3641018%~$72328
St Josephs Hospital$3,727$3641023%~$1,44426
Hca Florida North Florida Hospital$3,860$3641059%~$60927
Baptist Hospital Of Miami$3,860$3641060%~$1,58237
South Miami Hospital$3,860$3641060%~$1,40036
Doctors Hospital$3,860$3641060%~$1,75636
West Kendall Baptist Hospital$3,860$3641060%~$1,27937
Halifax Health Medical Center$3,903$3641071%~$1,32140
Halifax Health /Uf Health Medical Center Of Delton$3,903$3641071%~$1,49637
Hca Florida Oak Hill Hospital$3,912$3641074%~$80928
Broward Health Coral Springs$3,935$3641080%~$1,17726
Homestead Hospital$4,042$3641109%~$1,40835
Hca Florida University Hospital$4,379$3641202%~$1,67623
Hca Florida Brandon Hospital$4,765$3641308%~$1,24230
Hca Florida Memorial Hospital$4,787$3641314%~$1,40125
Hca Florida Orange Park Hospital$4,837$3641328%~$81124
Lee Memorial Hospital$4,847$3641330%~$1,6799
Gulf Coast Medical Center Lee Health$4,847$3641330%~$1,4569
Cape Coral Hospital ● actual$4,847$3641330%~$1,4899
Ucf Lake Nona Hospital$4,905$3641346%~$1,77021
Hca Florida Kendall Hospital$4,936$3641355%~$1,04230
Broward Health Medical Center ● actual$4,936$3641355%~$1,49028
Hca Florida Mercy Hospital$5,134$3641409%~$1,35030
Hca Florida South Shore Hospital$5,134$3641409%~$1,25527
Hca Florida Northwest Hospital$5,135$3641410%~$1,23630
Hca Florida Poinciana Hospital$5,206$3641429%~$1,42725
Lakeland Regional Medical Center ● actual$5,244$3641439%~$1,7199
University Hospital And Medical Center$5,435$3641492%~$1,38930
Fishermen'S Community Hospital$5,677$3561593%—38
Mariners Hospital$5,866$3561646%—38
Hca Florida South Tampa Hospital$5,957$3641635%~$1,91530
Hca Florida Fawcett Hospital$6,045$3641659%~$1,41827
Lower Keys Medical Center$6,160$3641691%~$2,26724
Hca Florida Pasadena Hospital A Part Of Hca Florid$6,625$3641818%~$1,89322
Hca Florida St Petersburg Hospital$6,814$3641870%~$1,86727
Hca Florida Osceola Hospital$6,850$3641880%~$1,35429
Hca Florida Largo Hospital$7,510$3642061%~$2,02030
Hca Florida Fort Walton-Destin Hospital$7,759$3642130%~$1,25028
Memorial Regional Hospital$8,459$3642322%~$1,77334
Memorial Hospital West$8,459$3642322%~$1,59734
Memorial Hospital Pembroke$8,798$3642415%~$1,77333
Memorial Hospital Miramar$8,798$3642415%~$1,76033
Central Florida Lake Monroe Hospital$9,538$3642618%~$2,60328
Hca Florida Northside Hospital$11,219$3643079%~$2,88526

*Cost estimates use hospital-level cost-to-charge ratios from federal cost reports and are approximate; ~ marks categories (imaging, labs) where they are least precise. "Plan rows" is how many distinct plan rates the hospital published; medians over more rows are sturdier.
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Rexroad Analytics · Data: hospital machine-readable files (45 CFR 180, schema v3.0) retrieved October 6, 2026; Medicare benchmarks from CMS claims data and fee schedules; cost estimates from FY2026 CMS cost-report ratios, labeled as estimates. Not medical, legal, or benefits advice. Full methodology → · The American Healthcare Conundrum →